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What do the campaign statistics mean?

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With the Outbound Engine platform, you have access to your campaign statistics with the click of your mouse. "That's great, but what do they mean?" you may ask. With our system you have the ability to see if a campaign was sent, delivered, opened, and clicked. By downloading your campaign report (instructions can be found here), you can see the status of each contact that was sent your campaign. The statuses are:

 

Delivered - Email campaign was successfully delivered to contact

Opened - Contact opened email and viewed the contents

Clicked - Contact clicked on the email

 

 

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