As your marketing partners, we take several steps to improve the email deliverability to your client’s inboxes.
These steps include using industry standard tools as well as proprietary techniques to make sure that the content of our emails is strong and will increase the chances of reaching your clients’ mailboxes.
We will also protect your email reputation by sending all of your email contacts through our Testing and Optimization Phase.
You can contribute to your own deliverability protection by only submitting email contacts for people that you know or have interacted with in the past.
Ensuring that your email contacts will recognize your name when they receive your emails helps decrease the chance that they might mark the message as spam which can hurt your overall deliverability reputation.
Testing and Optimization Phase
We have a team working hard to get as many emails as possible into inboxes. Our deliverability experts have designed the testing and optimization phase with this goal in mind to protect your deliverability and optimize your email list.
How it Works
The Testing and Optimization Phase takes place during the first upcoming email newsletter, and the pending contacts will be emailed that newsletter in small batches over the course of several days.
After all pending contacts have received the email newsletter, the testing phase will be complete and you should not see any more pending contacts in your account.
While the Testing and Optimization Phase is underway, Campaign Performance results will update daily to reflect the most up to date results.