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Why is the unsubscribe link at the top of the campaign?

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The CAN-SPAM Act includes requirements that consumers have the ability to unsubscribe from mailing lists and that businesses marketing themselves may not use deceptive email subject lines.

By design, your OutboundEngine marketing platform is in compliance with the CAN-SPAM Act.  If you are interested in learning more, the Federal Trade Commission has a Compliance Guide for Business which provides detailed explanations and recommendations about this act.

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