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Why is the unsubscribe link at the top of the campaign?

In order to ensure optimal deliverability, we offer your contacts an "Unsubscribe" link at the top and bottom of your email campaigns.This encourages your contacts to formally unsubscribe as opposed to reporting your email as spam.

By allowing your contacts to easily opt out of receiving email from you, it ensures that you deliver to the maximum amount of subscribers possible. 
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