The Activity Score is based on engagement for the most recent campaigns. The number is assigned based on actions like opening and clicking on links within the email.
The more a contact is engaging, the higher the number will be, and anyone with a score above 6 is considered an Engaged Contact.
Engaged Contacts are those people in your network who have been repeatedly opening and clicking on links from your emails.
We surface this data for you because our research shows that Engaged Contacts are often warm to a conversation with you, and whether that is a transactional conversation or just an opportunity to build your relationship with that contact, we want to take the guesswork out of knowing who it is worth taking the time to call or email.
We will surface your engaged contacts at the top of the Home Tab of your account, and this list is updated every time a new email newsletter is sent out.
With this schedule in mind, we recommend logging into your account after each email newsletter goes out to ensure that you are maximizing the information about your engaged contacts.
To give you some ideas for starting conversations with your Engaged Contacts, we have designed some templates for each industry that we work with.
If you are looking for a reason to start a conversation with someone else in your database, access the Contact Details to see which articles that contact has been opening recently and gain an idea of what topics they might currently be interested in.