Committed to Legal Compliance
As a marketing services provider, we understand the complex compliance requirements attorneys have to meet when producing marketing materials. That’s why we’ve built OutboundEngine with the legal and regulatory guidelines that shape your industry in mind.
- You pre-approve content before it’s sent.
- Our content is editorial in nature and sent to your contacts. We don’t write content that is meant to be a solicitation or offer legal advice.
- Your business office, hours and contact information are on every newsletter.
OutboundEngine understands regulatory requirements related to:
- American Bar Association (ABA) Model Rules of Professional Conduct
- Information About Legal Services – Rule 7.2 Advertising
- Information About Legal Services – Rule 7.3 Solicitation of Clients
How we help keep you compliant:
The content we write for your business is informative and editorial in nature. We avoid direct solicitation of legal services, advice on legal matters, or legal counsel. You have an opportunity to review all content before it is sent.
All marketing materials we send through email are branded with your name, business address, hours of operation, headshot and logo. We follow CAN-SPAM laws and send only to the people on your contact list. We include a standard disclaimer that you have the option to customize.
The content that we share on your behalf to Facebook, LinkedIn and Twitter is meant to entertain your fans and followers rather than to directly solicit legal services, advice on legal matters, or legal counsel.
Our platform allows you to manually send an email that asks the recipient to write a review. The account owner is responsible for triggering these requests. The content of these emails can be edited and can only be sent to contacts you’ve uploaded to your account. There is no quid pro quo; simply a way to ask for reviews from past clients.
We work hard to deliver marketing services that follow the letter of the law and are focused on being as compliant as possible.
Ultimately, individual customers are responsible for the compliance of their marketing programs with applicable laws and regulations. OutboundEngine assumes no liability for the accuracy or completeness of this information, the information contained in any marketing programs it creates, or the compliance of any marketing program with any applicable laws and regulations. Please consult with an attorney for information on specific laws and regulations and how they apply to your business.