Facebook Business Page vs. Personal Page
Facebook Business Pages allow you to establish a presence for your business and connect with the people that matter to you. If you're currently using your Facebook Profile to represent your business you're missing out. We've outlined below the pros of using Facebook Business Pages to reach your network.
1. Avoid Being Shut Down - If you run your business through your profile page, you run the risk of having Facebook shut down your page. If what you are doing is worth keeping, you need to use a business page and not personal profile.
2. Facebook Insights - When using a personal page for business page for business purposes, you have no access to Facebook Insights. You are unable to view metrics about your page’s performance, learn which posts have the most engagement (views, etc - not just likes) and also see data about your audience is on Facebook
3. Business Relevant Information - When you use a personal page as a business, your business now has a gender and birthday. When you set up a business page, your page now has a category, a mission statement, products, awards, and reviews. If you want your customers to learn more about your company and what you do, you need to set up a business page.
4. Facebook Reviews - According to Facebook, star ratings (reviews) encourage more people to rate a business, making it eligible to appear in the news feed. This helps readers discover new businesses, and help build brand awareness. Star ratings are incorporated into a business’s Facebook EdgeRank. Much like Google has its 200 ranking factors, Facebook has an algorithm that determines where your posts will end up in the news feed, if they end up there at all. Put simply, overall organic reach and brand visibility are directly impacted by EdgeRank, which is influenced in part by star ratings.The ability to influence EdgeRank is a major benefit to maintaining Facebook star ratings on your page. There’s also the increased integrity and credibility that comes with brand transparency.
5. Business Relevant Options - With a business page, you can restrict your audience by country and age. You have access to moderation and profanity blacklists to control the conversation.
6. Profiles are Limited to 5,000 “Friends” - If you continue to run your business through a personal profile, you are limiting your efforts and aspirations on Facebook. Even if you are a small business, you should plan and have the potential to grow to reach more than 5,00 people on Facebook.
7. Profiles Look Unprofessional - It looks sloppy and screams, “I don’t know what I’m doing!” This is not the message you want to be sending out to current or potential customers.
8. Privacy Considerations - Most people set their privacy to reveal a lot of personal information to their “friends” on Facebook. As a business using a personal page, you’re asking your customers to reveal personal information about themselves that they did not ask to share with a business. By using a profile instead of a page, you’re inviting privacy complaints.
9. Access to Advertising - If you use a Facebook Page, you can reach more of your Fans and you can reach friends of those Fans with Promoted Posts. You can create ads that target people with relevant interests and attract new fans and new customers.