What is a check-in note?
An email campaign which uses a text-only format (no banner image); it looks like a traditional email, not a newsletter. Our content experts have purposefully designed this campaign to be more casual and friendly as a complement to the regular email newsletters.
How will the check-in note help my business?
Provide a personal touch to each of your contacts at once, saving your time while growing your relationships
In the email, contacts are encouraged to visit your website, growing traffic to that page and increasing the chances of converting that contact to a lead
Just like your newsletters, you can view performance results and see which contacts have engaged with the check-in note
Quickly follow up with new leads using the OutboundEngine mobile app
Why did OutboundEngine send a Check-in note instead of a Referral Sweepstakes this quarter?
As your marketing partners, we continuously monitor the effectiveness, performance, and results for each marketing campaign. Our analysis of past campaigns indicates that sending a check-in note periodically, in addition to the regularly scheduled email newsletters, results in higher open rates and greater engagement for our customers. In order to maintain a healthy email cadence and increase variety in your marketing campaigns, we may occasionally replace the quarterly referral sweepstakes with a check-in note or other new campaigns.