Facebook Business Page

Top Reasons to Use a Facebook Business Page

• Avoid Being Shut Down - If you run your business through a Personal Page, you run the risk of having Facebook shut down your page.

• Business Relevant Information - Your Business Page allows you to add information about your business so that people who visit your Page can learn about your business, contact you, get directions, and more.

• Call-to-action - You can add a Call-to-action button to your Business Page to drive page visitors to take actions that you care about, like sending you a message or booking an appointment.

• Post management - Your Business Page’s Publishing Tools allow you to publish, schedule, and draft posts for your Page so that you're always creating new and engaging content for your audience.

• Page Roles - Employees or colleagues can be granted access to manage, post, or create ads on a Business Page.

• Facebook Insights - With a Business Page you can view metrics about your page’s performance, learn which posts have the most engagement (views, etc - not just likes) and also see data about your Facebook audience.

• Facebook Reviews/Recommendations - With a Business Page your clients have a public way to leave comments about their experience working with you in the form of a Recommendation or Review, helping you deepen the impact of your presence on Facebook.

• Privacy Considerations - Most people set their privacy to reveal a lot of personal information to their “friends” on Facebook, and using a Business Page allows you to set different security settings for your Business and Personal Pages so that you can control what information you share and with whom.

• Access to Advertising - Depending on the goals of your business, Facebook advertising may be a good addition to your existing marketing.  With a Business Page, you can do paid advertising on both Facebook and Instagram. We help many of our customers with their Facebook advertising through our Social Ads product, and you can reach out to the OutboundEngine Customer Success Team to learn more about adding Social Ads to your overall marketing strategy.