Who to Add to Your List?
We strategically design our content to be editorial in nature and never a direct solicitation for business. The topics are intentionally educational, interesting, and conversation starters so that no matter where someone is in your pipeline or sphere of influence, the information will be interesting and valuable for them.
To get you started, here are the people we recommend you add to your OutboundEngine contact list:
Anyone who could be a source of referral or direct business in the future!
Growing Your List
Any time you do business with someone, be sure to collect their email address along with their other basic contact information. Any time you attend a conference, open house, or expo be sure to have a sign-in sheet to gather contact information from new prospects or referral partners.
If you’ve been compiling your contact list over a long period of time, there is a good chance that some of the email addresses will be out of date. Reaching out to these contacts for updated email addresses can be a great excuse to check in and grow your relationship with that customer.
When to Add to Your List
We recommend adding new contacts to your OutboundEngine account on a regular basis to ensure that you are always marketing to the right people.
You should develop a routine for adding new contacts that fit naturally with your existing workflow, and if you would like advice on how to strategize, our Customer Success Team is a great resource for you.
We strategically design our content to be editorial in nature and never a direct solicitation for business. The topics are intentionally educational, interesting, and conversation starters so that no matter where someone is in your pipeline or sphere of influence, the information will be interesting and valuable for them.
To get you started, here are the people we recommend you add to your OutboundEngine contact list:
- Your Book of Business
- Past Customers
- Current Customers
- Prospects
- Referral Partners
- Your Larger Sphere
- Family
- Friends
- Members of clubs or groups where you network
Anyone who could be a source of referral or direct business in the future!
Growing Your List
Any time you do business with someone, be sure to collect their email address along with their other basic contact information. Any time you attend a conference, open house, or expo be sure to have a sign-in sheet to gather contact information from new prospects or referral partners.
If you’ve been compiling your contact list over a long period of time, there is a good chance that some of the email addresses will be out of date. Reaching out to these contacts for updated email addresses can be a great excuse to check in and grow your relationship with that customer.
When to Add to Your List
We recommend adding new contacts to your OutboundEngine account on a regular basis to ensure that you are always marketing to the right people.
You should develop a routine for adding new contacts that fit naturally with your existing workflow, and if you would like advice on how to strategize, our Customer Success Team is a great resource for you.
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