Activity Scores

Understanding Contact Activity Scores

This dashboard utilizes an activity scoring system to provide a quick overview of how engaged your contacts are with your content, specifically your newsletters.

Here's a breakdown of what each score range signifies:

• Score 0: Inactive
  • Contacts in this category have not shown any recent engagement with your newsletters.
• Score 1-5: Low Engagement
  • These contacts are showing a slight level of interest, either by occasionally opening newsletters or clicking on a few links. They are on the path to becoming more engaged.
• Score 6-8: Engaged
  • Contacts within this range are consistently interacting with your content. They are regularly opening your newsletters and clicking on links, indicating a healthy level of interest and active participation.
• Score 9-16+: Highly Engaged
  • These are your most active and interested contacts. Their high scores reflect frequent opens and clicks, demonstrating a strong connection with your content. These individuals are prime candidates for further nurturing and deeper engagement opportunities.

How Scores are Calculated: Each time a contact opens one of your newsletters or clicks on a link within it, points are added to their activity score. This continuous tracking provides a real-time reflection of their current engagement level.